Succeeding in a Saturated STR Market

Here are my pro tips to stand out in an increasing saturated STR market:

• Paint it white. Guests want updated spaces, so adding a fresh coat of white paint will go a long way in helping your property look and feel light and bright. Benjamin Moore’s Simply White and Sherwin Williams’ Pure White are my go-to white paint colors.

• Clean, and clean some more. Your rental property should be sparkling clean, even if it has some dated features. Hire someone to a deep cleaning every few months. If the white grout in the bathroom is starting to look dingy, it’s time for a deep clean.

• Don’t over-crowd a room. I can’t stress this enough. Knickknacks as well as dark, heavy pieces of furniture, like armoires and bookcases, need to go, as they make rooms feel smaller.

• Let the sunshine in. Swap out heavy, dark, or dated window coverings with neutral, light-colored, sheer panels that let more light in; rooms will feel larger and more appealing. (Be sure to use room-darkening panels in the bedrooms.)

• Scent matters. Eliminate any odors of mildew, mold, smoke, or anything funky! Fabric/upholstery holds odors, so consider replacing carpet or anything that is starting to smell.

• Make your beds a sanctuary. By using crisp white linens and plump bedding with plenty of pillows, buyers feel like they’re in a luxurious hotel.

• Ask for help. Let a certified Short-Term Rental Stylist™ (that’s us!) provide a consultation, and we’ll give homeowners all the tips needed to get their home ready for guests.

For more suggestions about furnishing, decorating and branding your vacation rental property, just give us a call at 805-729-2410 or email us here. We’d love to help!