2023 Color of the Year

Each fall, paint companies and interior design experts select their choices for Color of the Year, and these selections become a prediction of the colors that will influence home décor trends in the coming year. While the selections for 2022 centered around earthy shades of green, 2023 is all about bold, rich colors, most of them in varying shades of pinkish-red. Think rosé, cranberries, and salsa!

In late September, Sherwin-Williams selected Redend Point SW 9081, which, to me, felt like a natural continuation of the earthy tones so popular in current interior design trends. A blend of beige and blush, Redend Point has pink undertones, great for adding warmth to a room. 

Since Sherwin-Williams’ announcement, other major paint and design companies followed suit with picks in an array of blushes, plums, and reds for their choices for color of the year.

Pantone chose Viva Magenta 18-1750, a bold pinkish-red, calling it “an unconventional shade for an unconventional time.” The color is “inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Dunn-Edwards selected Terra Rosa, a rosy pink, while Benjamin Moore’s Raspberry Blush is a cheery, vibrant hue that pairs beautifully with blues. Better Homes & Gardens selected Canyon Ridge, a light pinkish-clay color that makes me want to visit the plains of the southwest.

Perhaps my favorite selection is Graham & Brown’s Color of the Year 2023, Alizarin, self-described as “deep and moody yet refreshingly warm, this auburn red shade is made for creating inviting spaces. Named after the pigment derived from the Rubia plant species historically used as dye throughout the world, this rich red will take you on a journey to ancient and exotic lands.”

Courtesy Sherwin-Williams

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